A/B testing
Two flows, one winner, no spreadsheet.
Test a story against a quiz, ten percent against free shipping, or two AI drafts against each other. Overture splits the traffic and does the maths.
How it runs
- Pick popup A and popup B and the split. Both go live; everything else pauses.
- Each visitor is assigned once, by a hash of their visitor id, so they see the same side on every page and every visit.
- The scoreboard shows visitors, captures with capture rate, and revenue from that side's codes, per side.
- Keep A or Keep B. The winner stays live, the other pauses, and the test moves to history.
Honest about significance
No verdict before 100 visitors a side
Small numbers swing wildly. The scoreboard tells you it's too early rather than crowning a winner on five visitors.
Capture rate is the call
A standard two-proportion test on capture rate, called only at 95% confidence. Revenue per visitor is shown as a tiebreaker, because most tests won't collect enough orders to call it on revenue.
Nothing breaks mid-test
While a test runs, its two popups can't be paused or deleted and no third popup can be published, because any of those would quietly corrupt the split.